Kiosk Interfaces for Brick n Mortar
Posted by jonpape | Filed under Business, Usability
Last year, my local big box store had photos of products in aisles but no interactive ordering. This year, setup large product displays in aisle and use kiosk for order fulfillment. Free shipping to home would sell customer. Shipping costs could be included in product price.
Problems with Current Merchandising:
- Customer has to find sales associate
- Sales associate needs to find stock
- Sales associate needs to find way to move stock
- Customer needs to verify they can move large box in car
Potential Uses for a kiosk:
- Children’s backyard toys
- Pools & Spas
- Outdoor Furniture
Benefits of an Interactive Kiosk:
- Better Merchandising
- Less stock in stocks
- Reduced operations costs
- Better customer service
- No wait
- Better visual displays
- No problems for customer trying to ship home
Basics of Kiosk UI
- Category page w/ stripped down navigation
- Redirect to category page after 2 minutes of no activity
- Mockup would have large product images similar to photo display previously used
