Twitter Spam Fail
Posted by jonpape | Filed under Internet Marketing
Twitter Spam Fail
Takeaways:
- 1) Spam made it through Gmail. Good for Spammer, bad for me.
- 2) Profiles looked like actual people (no Hot2Trot69 profile name).
- 3) Tweets consist of spam content.
- 4) 9 Twitter requests from people I don’t know in one minute = FAIL.
Spammy Tweets
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Tags: Social network, Spam, Twitter
Traffic Levels for Social Networks for Moms
Posted by jonpape | Filed under Internet Marketing
- Image via Wikipedia
Most brand managers and merchants recognize the importance of targeting mothers for consumer household purchases. Web developers have been taking a similar interest in moms and consumer household spending and a wide variety of social networks for moms have begun to appear. Researching social networking sites for moms, I developed a tiered system that divided the social networks based on visitor traffic compiled from compete.com.
Top Tier: CafeMom.com & BabyCenter.com
CafeMom & BabyCenter
CafeMom.com & BabyCenter.com are by far the largest social networking sites for mothers. BabyCenter.com has on average 4 million viewers a month. Additionally, BabyCenter.com has seen year-over-year growth 12.7%. CafeMom.com has an estimated 2 million visitors per month. CafeMom.com has declined in the number of visitors year-over-year by 4.2%.
Mid Tier: ParentsConnect.com, CircleofMoms.com, & MomJunction.com
ParentsConnect CircleofMoms MomJunction
The mid tier is comprised of sites with less than 1 million visitors per month. The largest of these websites, ParentConnect.com, is owned by MTV and sought significant boost in traffic in May 2008. ParentConnect.com had on average 300,000 visitors prior to May and approximately 800,000 visitors after May. ParentConnect.com year-over-year growth is an astonishing 280%. CircleofMoms.com was launched in September 2008 and has grown 322% month over month with visitors in November 2008 to approximately 561,000 visitors per month. MomJunction.com had a large spike in traffic in December 2007 to approximately 500,000 visitors but has on average monthly visitors of about 50,000. MomJunction.com month over month number of visitors is down 23.1% and averages only 34,000.
Low Tier: Minti.com, MothersClick.com, & Moxie-Moms.com
Minti, MothersClick, & Moxie-Moms
Low tier social networking sites for moms are characterized as having under 100,000 visitors per month. The largest of the sites, Minti.com, has on average 55,000 visitors per month with year-over-year growth of 31.5%. Mothersclick.com is another relatively new social networking site for mothers with average monthly visitors under 20,000 and year-over-year growth of 93.9%. Moxie-Moms.com averages about 1000 people a month with year-over-year growth of 95.1%. Moxie-Moms.com is the only subscription-based website on the list.
While they are very similar to the sites on this list, we did not include mommy blogger sites such as MommyBlogger.com and MomForce.com. I will cover mommy blogger sites in a different post.
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Tags: Online Communities, Social network
Twitter has Made Dell $1 Million
Posted by jonpape | Filed under Internet Marketing, Social Marketing
- Image via CrunchBase
A recent article on Sphinn.com called Twitter has Made Dell $1 Million in revenue caught my attention.
When you take into account Dell’s total revenue, the contribution from twittering is negligible. The development costs and management probably has a high return on investment even though the model isn’t scalable. Consumers have to choose to follow Dell. Dell can not interrupt consumers.
Mashable has an interesting article on Brands on Twitter. The article boils down to the two strategies that enables a business on Twitter to resonate with users:
- 1) Is the conversation on Twitter one-sided? A business should respond to users.
- 2) Does the brand have a “personality” (I believe some marketers call this positioning).
The Mashable article has a nice quote that sums up my position:
“I think that authentic and transparent personal Twitter accounts – being yourself in an uncontrived way – may indirectly and intimately influence organizational brands, because of the level of trust involved in sharing information with someone over the course of time.”
David Wallace agrees with pairing a personality with a brand on Twitter and offers some additional suggestions for social marketing on Twitter in his article, Can Twitter be Useful for Business?
I think the most important thing to remember for a business is that Twitter is an investment in time (maybe more then you anticipate) and to be successful, you are going to have to commit to a long term strategy to reap the benefits.
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Tags: Marketing, Mashable, Social network, Twitter
