Secrets to Marketing in a Web2.0 World
Posted by jonpape | Filed under Internet Marketing
- Image via Wikipedia
The WSJ has a fantastic overview of internet marketing in their article called The Secrets of Marketing in a Web 2.0 World. The following are bullet points from the article and additional links.
- Don’t just talk at consumers — work with them throughout the marketing process.
- Give consumers a reason to participate.
- Listen to — and join — the conversation outside your site.
- Resist the temptation to sell, sell, sell.
- Don’t control, let it go.
- Find a ‘marketing technopologist.’
- Embrace experimentation.
Harnessing the Power of the Oh-So-Social Web
Enterprise 2.0: The Dawn of Emergent Collaboration
Beyond Enterprise 2.0
Systems Marketing for the Information Age
How to Market to Generation M(obile)
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Tags: Internet Marketing, Marketing, Wall Street Journal, Web 2.0
Google adds Address/Map & Product Information to Adwords Ads
Posted by jonpape | Filed under Search Engine Marketing
Zale's Google Adwords Ad with Address Information
Zale's Google Adword Ad with Map
Google Adwords ads have started adding brick-n-mortar address information to the information displayed in the ad. Clicking on the address information in the Google Adword ad will insert a small Google map where the user can then “Get Directions” or “View larger map”. I am unsure if the map options are charged to the advertiser.
Additionally, Google is adding product information to Adwords ads. A different Zale’s Google Adword Ad had a link to”Show Products form Zales”.
Zale's Google Adword Ad with Product Link
Clicking on the link displays displays a series of relevant products on the Google search engine results page (SERP) based on the keywords entered by the user. I am unsure if the advertiser is charged for this feature.
Zale's Google Adword Ad with Product Information
Tags: Adwords, Google, Internet Marketing
Permission Marketing in Two Sentences
Posted by jonpape | Filed under Business, Internet Marketing
- Image byhttp://www.prestonlee.com/archives/67
via CrunchBase
“The goal is to teach, cajole, and encourage this stranger to become a friend. And once she becomes a friend, to apply enough focused marketing to create a customer.”
-Seth Godin, Permission Marketing, pg 63
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Tags: Business, Customer service, Internet Marketing, Market, Marketing and Advertising, Permission marketing, Seth Godin
