Permission Marketing in Two Sentences
Posted by jonpape | Filed under Business, Internet Marketing
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“The goal is to teach, cajole, and encourage this stranger to become a friend. And once she becomes a friend, to apply enough focused marketing to create a customer.”
-Seth Godin, Permission Marketing, pg 63
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Tags: Business, Customer service, Internet Marketing, Market, Marketing and Advertising, Permission marketing, Seth Godin
One Response to “Permission Marketing in Two Sentences”
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Social Media Marketing is about Emotion not Automation | Kyle Lacy, Social Media - Indianapolis Says:
December 27th, 2008 at 5:33 pm[...] Any product that automates social media tools is slowly sucking the personality out of your brand (personal or corporate). You cannot try and automate a tool that is rooted in permission based marketing. [...]
