Amazon’s Askville Duplicate Answers
Posted by jonpape | Filed under Internet Marketing, Search Engine Marketing
- Image via CrunchBase
What happens if you ask “Cheapest place to buy Xbox 360 Wireless Network Adapter” on Amazon.com’s website Askville?
If the response is positive (and most likely from an Amazon staff member), then the answer will be duplicated to all network adapters that support XBOX 360.
We noticed this interesting Amazon SEO propagation researching in-bound links from Google Webmaster Tools.
The identical post followed by the Askville results.
Amazon Askville Duplicated
I’m pretty amazed at the technology Amazon must be running to propagate ads like this based on a long tail keyword linking that links so many products. I would love to know if its category based, tagged, or if its based on organic or internal search results and indexing.
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Tags: Amazon.com, Google Webmaster Tools, Search engine optimization
Google adds Address/Map & Product Information to Adwords Ads
Posted by jonpape | Filed under Search Engine Marketing
Zale's Google Adwords Ad with Address Information
Zale's Google Adword Ad with Map
Google Adwords ads have started adding brick-n-mortar address information to the information displayed in the ad. Clicking on the address information in the Google Adword ad will insert a small Google map where the user can then “Get Directions” or “View larger map”. I am unsure if the map options are charged to the advertiser.
Additionally, Google is adding product information to Adwords ads. A different Zale’s Google Adword Ad had a link to”Show Products form Zales”.
Zale's Google Adword Ad with Product Link
Clicking on the link displays displays a series of relevant products on the Google search engine results page (SERP) based on the keywords entered by the user. I am unsure if the advertiser is charged for this feature.
Zale's Google Adword Ad with Product Information
Tags: Adwords, Google, Internet Marketing
SEM Co-Branding
Posted by jonpape | Filed under Internet Marketing, Search Engine Marketing
SEM co-branding is the process of two corporations, usually a manufacturer and a retailer, working together to promote a product or service.
Walmart-Pampers SEM Co-Branding
Above is a recent example of an ad Walmart and Pampers is running. I have also seen Pampers recently teaming up with Target running a very similar ads.
Splitting search engine marketing costs between retailers and manufacturers seems to be a strategy that is becoming more and more common. For merchants, make a list of large manufactures that you carry or services that you work with (MasterCard), and approach them with the idea of promoting their brand in ads pointed directly to a landing page on your store. The biggest risk for the merchants is diluted ad copy that will minimize the effectiveness of the SEM campaign.
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