List of E-Commerce Key Performance Indicators (KPIs)

Posted by jonpape | Filed under Analytics, Business

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From the book Web Analytics Demystified by Eric T. Peterson.  Review the book for detailed descriptions and information.

  • Ratio of New to Returning Visitors
  • Percent New Visitors
  • Page “Stickiness”
  • Referring Domains
  • Search Keywords and Phrases
  • Percent of Visits Under 90 Seconds
  • Key Conversion Rates (not just sales)
  • Average Order Value
  • New & repeat Customer Conversion Rates
  • Sales per Visitor
  • Percent Returning Visitors
  • Customer Retention Rate
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Read more | Comments (0) | December 28th, 2008