Jon Pape’s Knols
Posted by jonpape | Filed under Internet Marketing
For my recent independent study class at WMU, I wrote a series of papers about internet marketing and published them on Google’s knowledge base, Knol (knol.google.com). This post briefly outlines each Knol.
3 Additional Internet Marketing Channels – Brief paper describing three under-used forms of internet marketing, affiliate marketing, comparison search, and local search optimization.
Search Engine Optimization (SEO) Overview – Basics for creating a successful search engine optimized web promotion.
Successful Search Engine Marketing (SEM) – Focuses on the setting up search engine marketing as a direct marketing on-line channel. I’ll eventually address using search engine marketing as an awareness play.
Optimizing Your Homepage & Landing Page – Using website testing to optimize a home page and landing page.
Competitive Analysis for Internet Companies – How to analyze your competitors Search Engine Optimization strategy.
Implementing Website Analytics – Adding an analytics package to your web site problems and assumptions that can cause errors.
Jonathan Pape – A quick biography about me.
